Tuesday, November 4, 2014
The Red Car Bias: Why Michigan Auto Insurance Firms Say It’s Not True
Long associated with flashy sports cars, the color red has come to symbolize speed, recklessness, and general “trouble-making” on the road. In fact, according to a recent survey by insurance information website Insure.com, almost half of car owners do believe red cars get pulled over more often for speeding. The color red draws your attention and the expectation is that auto insurance providers will charge increased rates because of it. After all, safety is a basic consideration in determining insurance rates. Typically, the riskier something is, the higher the insurance premiums will be.